The Learning Code Institute

What Is It Learning Code And Why Is It
So Disruptive?

Disruptive Technology

There is really no arena where increasing the efficiency of learning, positively changing behavior, and expanding the growth of motivation would not greatly benefit. The transformative power of The Learning Code to profoundly increase the efficiency of learning, behavior change, and motivation has been remarkably demonstrated in a range of industries and disciplines we’ve worked with.

There is a learning crisis, which has been magnified by the global pandemic. It is clear that the existing educational systems are failing us. Over the last 17 years, America has spent hundreds of billions of dollars on solutions like No Child Left Behind, Common Core, and The Gates Foundation Educational Initiative. They have all failed. Our present scholastic, corporate and educational systems: don’t align with human biology, do create high levels of pain and boredom and ultimately lead to a lack of meaning and inefficiency.

Our mission is to reverse the failing state of educational systems and apply our immense body of research to develop approaches that disrupt traditional learning around the world. There has never been a science-based approach to learning that transforms the engagement of students and teachers, accelerates the rate of their learning, increases test scores, heightens motivation and decreases behavioral issues until now. The Learning Code is the biologically transformative solution for increased learning and performance that our educational systems so desperately need.

We have educational problems because we’re fighting innate human biology. We’re swimming against the natural way the brain encodes information, instead of with it!

"Cracking the Learning Code validates from a scientific perspective what I have discovered from my 30 years of research into the world’s most successful educational systems. I am amazed at how digestible this series makes this complex science. Cracking the Learning Code will definitely be a best seller!"

Dr. Jeannette Vos

Coauthor, The New Learning Revolution (Over 7.5 million copies sold in China in 25 days) Coauthor, Unlimited, The Learning Revolution Toolbox

The Learning Code Drives Test Scores 400% Higher

The results of our mission to transform education can be seen at one of the schools we work with, Master’s Academy in Canada, who adopted The Learning Code science and implemented it in their classrooms. The amazing outcome: standardized test scores are now 400% higher than the province average, the learning takes 20% less time, behavior problems have been virtually eliminated and in a recent study of 819 Canadian schools, Master’s Academy is rated #1. Most importantly of all, learning is now a much more joyful and natural process for these engaged students, and the teachers are substantially more happy and fulfilled in their jobs.

Our mission is to reverse the failing state of educational systems and apply our immense body of research to develop approaches that disrupt traditional learning around the world. There has never been a science-based approach to learning that transforms the engagement of students and teachers, accelerates the rate of their learning, increases test scores, heightens motivation and decreases behavioral issues until now. The Learning Code is the biologically transformative solution for increased learning and performance that our educational systems so desperately need.

“I believe the science of the Learning Code will revolutionize what we are doing with our school districts, individual schools and teacher groups. I have been working in the educational space for 14 years and, going forward, we will not consult, train or develop content without mapping it against the Learning Code.”

Mack Weathers

Principal of School Ventures, LLC

The grim reality in our traditional hectic, high-pressured education system is that teachers and parents often feel disconnected from their students/children, and our children feel disconnected from the very teachers and parents who are trying to be great mentors to them. The science-based Learning Code approach brings with it an additional, unexpected event: it helps teachers and parents feel more deeply connected to the children they teach; similarly, it helps children feel more deeply connected to those who mentor them.

The research shows that this two-way street of deep connection accelerates the unlocking of each child’s unique brilliance. This allows them to gain more meaning out of their lives, allowing them to tap into their unique gifts and to self-direct their own learning. The knowledge they gain in the classroom will now have a more profound and lasting impact in their lives.

“For the first time, we understand and can systematically apply the science of effective learning to any training activity… It’s the most significant advance in the technology of learning that I’ve seen in twenty years.”

Michael Higgins

CEO of Accelerated Learning

We Transform Dysfunctional Cultures

A culture reflects the underlying dysfunction of its people. Our corporate, community and civic cultures aren’t well: they’re polarized and at odds. 66% of people say they are simply not happy in their lives and 87% of us are emotionally disengaged with our work. In any culture, when there is a lack of genuine connection between people, an absence of a noble cause, and void of personal meaning among its members, there will be significant inefficiencies, battling egos and cutthroat tactics to accomplish whatever goals are reluctantly gained. In other words a state cultural disease.

Fortunately the Learning Code science addresses, at their biological foundation, these very cultural maladies.

“We are one of North America’s leading seminar companies for market leaders and motivational speakers like Tony Robbins, Bill Clinton, Steve Harvey, Bob Proctor, and Sir Richard Branson. I can tell you that The Learning Code science is like the Intel Chip. Implant it into any transformational program and you will see an astounding advance in the speed of learning and the depth of behavior change. It is a game changer for our industry.”

Ryan Mitchell

President-Director Power of Success One of North America's Leading Seminar Companies

We Create Transformational Publications Globally

As a mission-base organization with a commitment to changing the world for the better by addressing the inefficiencies of learning, motivation and behavior change, using our disruptive research into the neurobiology of transformation, our publishing arm is a key component that will stretch around the globe.

The launch of our first book “Cracking the Learning Code” is the start of a transformational series of books that will demonstrate how The Learning Code science will impact a wide range of industries and markets ranging from education and marketing to addiction and business development.

There is really no arena where increasing the efficiency of learning, changing behavior, and expanding the growth of motivation would not greatly benefit. This is why our publications team is so passionate about releasing book after book, to spread the beneficial power of this science as widely as possible.

Coming Soon

Cracking the Learning Code of Teachers & Educators: How the Neuroscience of Learning Can Make You the Best Teacher in the World!

Cracking The Marketing Code: How Science Can Transform the Way the World Views Your Brand

Cracking the Code for Cultural Change: How You Can Use Neuroscience to Transform Cultures

Cracking the Food Addiction Code, the 5% Solution: How Neuroscience Can Help You Defeat Food Addiction

The Neuroscience of Authenticity, Why The Most Authentic People in The World Have the Most Influence in the World and How You Can Get it!

Cracking The Learning Code for Teens: How You Can Use Neuroscience to Help You Succeed in Life!

The Neuroscience of Deming: How Science Explains The Power of The Theory of Profound Knowledge

Cracking the Code of Successful Business: How The Latest Scientific Discoveries Can Make Your Business Successful

Cracking The Spirituality Code: How Neuroscience Can Help You Deepen Your Spiritual Practices

Cracking The Drug and Addiction Code: How Science Can Help You Defeat Drug and Alcohol Addiction

“The Cracking The Learning Code series will have as profound and long-lasting an impact on the book market as the For Dummies series has had.”

Danielle Voirol

Former Senior Editor for over 90 “For Dummies” books - Wiley and Sons

We Transform Marketing and Branding

Why don’t customers purchase your products? Why don’t customers remember your products even after they’ve seen your marketing messages again and again? Why do your customers jump from brand to brand instead of picking yours and staying with it? What is going on inside the heads of your potential customers?

The Learning Code transforms how companies market, position, and brand themselves. From a scientific viewpoint, your potential customers become paying customers only when their brains shift from one chemical state to another. In this context, we see that the REAL job of marketing and sales is to deliver information in a way that creates neurochemical change in the buyer’s brain. This more biological approach gives companies and individuals profound insights, allowing them to refine their marketing so it produces the biochemical changes in potential customers that can lead to substantial returns.

“The Learning Code describes how to acquire new knowledge in a way that promotes affirmative action. That’s why learning science is fundamental to marketing success—and the better the science, the better the results. As a practitioner and educator in the marketing field for some 30 years, I can report that the impact of the Learning Code is transformative. This technology is the key to “active learning,” where marketing and education intersect. If you want people to not only get the information but act on it, you have to master the Learning Code. For the savvy professional, owning the Code means owning the market.”

– Jon Ward Branding: Award-Winning Brand Designer, Co-founder of Click for Clients Marketing, and Strategic Marketing Consultant for organizations including The Learning Company, The Rich Dad Organization, and Del Web

Using Science To Market and Brand Your Organization is a Game Changer

From a scientific viewpoint, customers will only buy your goods and services when there is biological change within them; a buying decision can only be made by a potential customer when their brain shifts from one chemical state to another.

This biological viewpoint provides us with a new way to examine what we are doing in marketing, branding and sales. Inside this context, we see that the main job of marketing and sales is to deliver information in a way that creates neurochemical change in the buyer.

This scientific approach gives us great insight into what works and what doesn’t. And helps us refine our marketing programs so they all work more effectively.

The key phrase to remember is: “Information Does NOT Cause Transformation.” For information to cause transformation in the buyer, it must be delivered in a manner that creates neurochemical change.

The Leaning Code Institute has found that trying to implement cookie cutter, one size fits all solutions to your company’s sales and marketing challenges has not worked very well in general. Think of all the change initiatives or new ways to do business, market and manage people that have been introduced into your organization and other companies …and how few have really worked? This is why new ones get introduced every year.

We Transform the DNA of Your Business

The “one size fits all” mechanistic approach to change management and sales and marketing fails to consider that every organization has its own unique biology. It can be said that each organization has inherited or created its own exclusive configuration of genetics that has allowed it to survive in the market up to this point. At the Institute, we have found that if new initiatives do not “fit” the unique DNA of an organization then that organization cannot effectively adopt new initiatives.

Working together with the Neurogenetics of Business Development we uncover your organization’s unique DNA and develop initiatives which can optimize it or alter it so that the change, growth, sales and the impact you want to make in the world will be realized.

Today many companies get caught thinking that just because they have delivered information to the potential buyer, they have adequately done their marketing/branding job. However, as far as our biology is concerned, nothing could be further from the truth.

If your marketing, branding, copywriting, video or sales efforts are not creating real biological change in the receiver, you are, in effect, wasting your time. The words or pictures may be pretty, but the question that needs to be asked is, “Are they causing the kind biological change in the potential buyer that will lead them to become a long-term customer?”

How we are helping to Transform Addiction Treatment and PTSD Therapy

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There is an outright pandemic of addiction and a tragic ongoing syndrome of PTSD (post traumatic stress disorder) which affects us all, directly or indirectly. As a mission-based organization with our 30+ years of neurobiological research, this keeps us up at night. And we have seen again and again how much our work can help heal addiction and PTSD.

The Learning Code Institute is passionately involved in applying the latest scientific research to create new methodologies to help heal Post Traumatic Stress Disorder (PTSD) in adults and children and to solve the social crisis of addiction. We’re in the process of developing a neurobiological approach to solve these disorders and have worked with addiction & ptsd treatment centers worldwide.

"At Warriors Heart, we have developed the first residential treatment center in the nation for wounded warriors suffering from PTSD. We believe The Learning Code science, with its focus on changing brain structures, in order to change peoples’ behaviors, will be of immense benefit in our treatment of those who have experienced trauma in their lives."

Lisa Lannon

Co-Author, The Social Capitalist, Passion and Profits, Co-Founder, Journey Treatment Centers and Warriors-Heart

We Transform the Inefficiency of Corporate Training and Instructional Design

Participants of corporate training sessions forget 85 percent of the information delivered, twelve weeks after the program. What a waste of resources, time and productivity. It is glaringly obvious that the lack of science-based training programs and neurobiologically aware instructional design methods results in:

Minimal training retention
Lower productivity
Management frustration
Employee dissatisfaction
Less value added to the company, market, and customers
Companies that fail to adapt in rapidly changing markets

The failure to recognize that learning, memory formation and behavioral change are biological processes is the primary cause of our corporate training problems. Companies make the fatal error of assuming that because they have delivered information to employees using the current trends of eLearning or instructor led training (ILT) they have adequately done their job. Nothing could be farther from the truth.

The neurobiologic science behind deep learning and transformation is virtually unknown in the e-learning/instructional design industry, and it’s non-existent in today’s models of instructional design taught in graduate schools. We are on a crusade to change that fact. We develop systems that educate trainers, teachers, instructional designers, corporate coaches and human resource departments on why they are not getting the results their companies so desperately need, and how to implement the crucial science behind behavioral change.

Our systems illuminate how instructional design has missed the point and what the point really is… to change the very landscape of the brain itself, the neurobiology, which is what actually causes long term learning, behavior modification and enduring shifts within a company.

“Why is it that of the multitudes of people exposed to new information from books, seminars and online programs, which could have a profound positive impact on their lives, only a small percentage of them take the information and actually put it into practical use in their own lives? There is a missing piece to this puzzle, and I believe The Learning Code is that missing piece.”

Kim Kiyosaki

Entrepreneur, International Speaker, Author of Rich Woman and It’s Rising Time, A Call to Women

What Is It Learning Code And Why Is It So Disruptive?