The Learning Code Institute

'Cracking the Sales Code' Debuts, Fueling Business Empowerment on a Global Scale

Mastery of Learning - Fuels Sales Success

Empowering businesses worldwide, our mission at ‘Cracking the Sales Code,’ founded by JW Wilson of the Learning Code Institute, is to revolutionize the sales landscape through the fusion of neuroscience, psychology, and cognitive science. We are dedicated to equipping sales professionals and organizations with innovative strategies and evidence-based practices that foster authentic connections, drive meaningful engagement, and maximize sales success in the modern marketplace. By harnessing the power of human potential and understanding the intricacies of the learning process, we strive to redefine the sales experience, empower individuals to thrive, and shape a future where commerce is driven by empathy, authenticity, and sustainable growth.

"Most of the problems in our world start with our outdated and inefficient learning systems. The Learning Code opens our eyes to what went wrong and how to use the latest science to fix things. This research is a game changer for our world!"

Robert Kiyosaki

Best Selling Author Rich Dad Poor Dad

JW Wilson’s visionary leadership extends beyond the realms of education into the domain of commerce with the creation of ‘Cracking the Sales Code,’ a groundbreaking initiative by the Learning Code Institute. Founded on the principles of neuroscience, psychology, and cognitive science, this endeavor seeks to revolutionize not only how individuals learn but also how businesses sell and succeed in the modern marketplace.

Drawing upon decades of research and innovation, JW Wilson has orchestrated a paradigm shift in sales strategies, empowering entrepreneurs, sales professionals, and organizations to unlock their full potential. By understanding the intricate workings of the human brain and behavior, ‘Cracking the Sales Code’ offers a transformative approach that transcends traditional sales methodologies.

At the core of this initiative lies a commitment to leveraging neurobiological insights to enhance the sales process for both sellers and buyers. Through personalized communication strategies, emotional engagement techniques, and evidence-based practices, ‘Cracking the Sales Code’ empowers sales professionals to build authentic connections, foster trust, and drive meaningful engagement with their customers.

Behind the Curtain: A VIP Preview

We’re thrilled to have you here, ready to embark on an extraordinary journey into the world of sales mastery. As pioneers in leveraging cutting-edge learning methodologies and neurobiological insights, we’re excited to offer you an exclusive opportunity to get a sneak peek into some of our most captivating learning adventure modules.

Innovator in Sales Excellence

JW Wilson’s holistic vision encompasses not only the optimization of sales performance but also the empowerment of individuals and businesses to thrive in an ever-evolving marketplace. By integrating the principles of learning science into sales training and development programs, ‘Cracking the Sales Code’ equips sales teams with the knowledge, skills, and mindset they need to adapt, innovate, and succeed in today’s competitive landscape.

As a result of JW Wilson’s pioneering efforts, ‘Cracking the Sales Code’ is not just changing how businesses sell – it’s revolutionizing the entire sales ecosystem, redefining the relationship between sellers and buyers, and paving the way for a future where commerce is driven by authenticity, empathy, and human connection. With ‘Cracking the Sales Code,’ JW Wilson is transforming not only how the world learns but also how it sells, shaping a brighter future for individuals, businesses, and society as a whole.

We Transform Dysfunctional Cultures

A culture reflects the underlying dysfunction of its people. Our corporate, community and civic cultures aren’t well: they’re polarized and at odds. 66% of people say they are simply not happy in their lives and 87% of us are emotionally disengaged with our work. In any culture, when there is a lack of genuine connection between people, an absence of a noble cause, and void of personal meaning among its members, there will be significant inefficiencies, battling egos and cutthroat tactics to accomplish whatever goals are reluctantly gained. In other words a state cultural disease.

Fortunately the Learning Code science addresses, at their biological foundation, these very cultural maladies.

“We are one of North America’s leading seminar companies for market leaders and motivational speakers like Tony Robbins, Bill Clinton, Steve Harvey, Bob Proctor, and Sir Richard Branson. I can tell you that The Learning Code science is like the Intel Chip. Implant it into any transformational program and you will see an astounding advance in the speed of learning and the depth of behavior change. It is a game changer for our industry.”

Ryan Mitchell

President-Director Power of Success One of North America's Leading Seminar Companies

We Drive Global Sales Transformation

The launch of “Cracking the Sales Code” is set to make a big impact on sales worldwide. Using the latest findings from brain science and psychology, we’re changing the way people sell things. Our approach focuses on being real, understanding others’ feelings, and making genuine connections. By teaching sales teams these skills, we’re helping them build trust with customers all over the globe.

But it’s not just about selling more stuff. We’re also helping businesses adapt and grow in a fast-paced world. By encouraging a culture of learning and innovation, we’re giving companies the tools they need to succeed, no matter what challenges come their way.

As more people get on board with our approach, we expect to see big changes in how sales are done. From small startups to big companies, everyone can benefit from a more empathetic, customer-focused way of selling.

In short, “Cracking the Sales Code” isn’t just a program—it’s a movement. By promoting honesty, empathy, and always learning more, we’re helping salespeople everywhere redefine what success looks like and create a better future for sales around the world.

Coming Soon

Cracking the Learning Code of Teachers & Educators: How the Neuroscience of Learning Can Make You the Best Teacher in the World!

Cracking The Marketing Code: How Science Can Transform the Way the World Views Your Brand

Cracking the Code for Cultural Change: How You Can Use Neuroscience to Transform Cultures

Cracking the Food Addiction Code, the 5% Solution: How Neuroscience Can Help You Defeat Food Addiction

The Neuroscience of Authenticity, Why The Most Authentic People in The World Have the Most Influence in the World and How You Can Get it!

Cracking The Learning Code for Teens: How You Can Use Neuroscience to Help You Succeed in Life!

The Neuroscience of Deming: How Science Explains The Power of The Theory of Profound Knowledge

Cracking the Code of Successful Business: How The Latest Scientific Discoveries Can Make Your Business Successful

Cracking The Spirituality Code: How Neuroscience Can Help You Deepen Your Spiritual Practices

Cracking The Drug and Addiction Code: How Science Can Help You Defeat Drug and Alcohol Addiction

“The Cracking The Learning Code series will have as profound and long-lasting an impact on the book market as the For Dummies series has had.”

Danielle Voirol

Former Senior Editor for over 90 “For Dummies” books - Wiley and Sons

We Transform Marketing and Branding

Why don’t customers purchase your products? Why don’t customers remember your products even after they’ve seen your marketing messages again and again? Why do your customers jump from brand to brand instead of picking yours and staying with it? What is going on inside the heads of your potential customers?

The Learning Code transforms how companies market, position, and brand themselves. From a scientific viewpoint, your potential customers become paying customers only when their brains shift from one chemical state to another. In this context, we see that the REAL job of marketing and sales is to deliver information in a way that creates neurochemical change in the buyer’s brain. This more biological approach gives companies and individuals profound insights, allowing them to refine their marketing so it produces the biochemical changes in potential customers that can lead to substantial returns.

“The Learning Code describes how to acquire new knowledge in a way that promotes affirmative action. That’s why learning science is fundamental to marketing success—and the better the science, the better the results. As a practitioner and educator in the marketing field for some 30 years, I can report that the impact of the Learning Code is transformative. This technology is the key to “active learning,” where marketing and education intersect. If you want people to not only get the information but act on it, you have to master the Learning Code. For the savvy professional, owning the Code means owning the market.”

– Jon Ward Branding: Award-Winning Brand Designer, Co-founder of Click for Clients Marketing, and Strategic Marketing Consultant for organizations including The Learning Company, The Rich Dad Organization, and Del Web

Using Science To Market and Brand Your Organization is a Game Changer

From a scientific viewpoint, customers will only buy your goods and services when there is biological change within them; a buying decision can only be made by a potential customer when their brain shifts from one chemical state to another.

This biological viewpoint provides us with a new way to examine what we are doing in marketing, branding and sales. Inside this context, we see that the main job of marketing and sales is to deliver information in a way that creates neurochemical change in the buyer.

This scientific approach gives us great insight into what works and what doesn’t. And helps us refine our marketing programs so they all work more effectively.

The key phrase to remember is: “Information Does NOT Cause Transformation.” For information to cause transformation in the buyer, it must be delivered in a manner that creates neurochemical change.

The Leaning Code Institute has found that trying to implement cookie cutter, one size fits all solutions to your company’s sales and marketing challenges has not worked very well in general. Think of all the change initiatives or new ways to do business, market and manage people that have been introduced into your organization and other companies …and how few have really worked? This is why new ones get introduced every year.

We Transform the DNA of Your Business

The “one size fits all” mechanistic approach to change management and sales and marketing fails to consider that every organization has its own unique biology. It can be said that each organization has inherited or created its own exclusive configuration of genetics that has allowed it to survive in the market up to this point. At the Institute, we have found that if new initiatives do not “fit” the unique DNA of an organization then that organization cannot effectively adopt new initiatives.

Working together with the Neurogenetics of Business Development we uncover your organization’s unique DNA and develop initiatives which can optimize it or alter it so that the change, growth, sales and the impact you want to make in the world will be realized.

Today many companies get caught thinking that just because they have delivered information to the potential buyer, they have adequately done their marketing/branding job. However, as far as our biology is concerned, nothing could be further from the truth.

If your marketing, branding, copywriting, video or sales efforts are not creating real biological change in the receiver, you are, in effect, wasting your time. The words or pictures may be pretty, but the question that needs to be asked is, “Are they causing the kind biological change in the potential buyer that will lead them to become a long-term customer?”

We Transform the Inefficiency of Corporate Training and Instructional Design

Participants of corporate training sessions forget 85 percent of the information delivered, twelve weeks after the program. What a waste of resources, time and productivity. It is glaringly obvious that the lack of science-based training programs and neurobiologically aware instructional design methods results in:

Minimal training retention
Lower productivity
Management frustration
Employee dissatisfaction
Less value added to the company, market, and customers
Companies that fail to adapt in rapidly changing markets

The failure to recognize that learning, memory formation and behavioral change are biological processes is the primary cause of our corporate training problems. Companies make the fatal error of assuming that because they have delivered information to employees using the current trends of eLearning or instructor led training (ILT) they have adequately done their job. Nothing could be farther from the truth.

The neurobiologic science behind deep learning and transformation is virtually unknown in the e-learning/instructional design industry, and it’s non-existent in today’s models of instructional design taught in graduate schools. We are on a crusade to change that fact. We develop systems that educate trainers, teachers, instructional designers, corporate coaches and human resource departments on why they are not getting the results their companies so desperately need, and how to implement the crucial science behind behavioral change.

Our systems illuminate how instructional design has missed the point and what the point really is… to change the very landscape of the brain itself, the neurobiology, which is what actually causes long term learning, behavior modification and enduring shifts within a company.

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“Why is it that of the multitudes of people exposed to new information from books, seminars and online programs, which could have a profound positive impact on their lives, only a small percentage of them take the information and actually put it into practical use in their own lives? There is a missing piece to this puzzle, and I believe The Learning Code is that missing piece.”

Kim Kiyosaki

Entrepreneur, International Speaker, Author of Rich Woman and It’s Rising Time, A Call to Women